If we aren't swimming in the ocean in our free time, we are probably surfing or taking long walks on the beach collecting rocks and shells. It was on one such outing that we spotted a tiny rock in a tide pool with a perfectly shaped wave on both sides. We knew we'd found something special: the nucleus of our company name and logo. We simply followed the design nature had given us, pursued our passion for creating quality surf-themed bags, and trusted the tidal pulls within us that said we're somehow on the right path.

One thing we really want our customers to feel when they use our bags is comfortable. Our crossbody and tote bags are made with lightweight cotton twill and dogwood denim, which provide structure to the bags while also being soft enough to wear with just a bathing suit. Perfect for spontaneous beach strolls or quick jaunts to the ice-cream truck! Inside each  bag are specially chosen interior fabrics that add a fun pop of color and unique character. Every purchase is truly one of a kind!

From the beginning, we wanted the design of our bags to be as simple and user-friendly as possible—no frills or add-ons—like the sleek technology of a Macbook computer. With this in mind, we felt very strongly about including a single cell phone pocket that allows you to slip your phone in and out of the bag with ease. We have combined the reality of living in a modern world with our desire to recapture the classic spirit of surf and beach culture. We chose fabrics that we felt would best suit our vision, resulting in an array of casual bags in beautiful prints.